I lead the design strategy for the Application Modernization Platform, a 0-to-1 initiative focused on transforming legacy architectures into scalable, modern cloud services. I am also the lead designer on the Relational Migrator desktop app that simplifies data migration from legacy relational databases to MongoDB.

As one of the founding designers for Fitbit Ace LTE, I built the design foundation and led 0-to-1 execution of high-stakes features, including real-time location tracking, school time mode, call and message, app landing page, move goals, and wallet.

I drove the end-to-end design strategy for the flagship mobile app. I led the design of the new homepage, helping users focus on the tasks that matter. I also designed and delivered a robust peer-review system, improving marketplace trust and accelerating the efficiency of the worker-matching process.

I led the end-to-end design for the Everyday Rewards App, owning several key features like personalized one-to-one offer, Christmas offer. On the Woolworths Shop App, I designed several high-stake features like delivery now, notification center. I also led the visual identity strategy by developing a bespoke suite of illustrations, strengthening brand equity and increasing user delight and engagement across the whole mobile app.

I co-created the join experience on the Qantas Travel App, which acquired more mobile users. I also developed a bespoke suite of illustrations, animations, strengthening brand equity and increasing user delight and engagement across the whole mobile app.

As a design consultant, I led design for several projects, including Dan Murphy’s Native Mobile App, ArqHub, Masterpass, GraysOnline website, and Sydney Cricket and Sports Ground Trust Mobile App.

I empowered numerous small business owners build their brand identities including logos, responsive websites, and print products, campaigns, across various industries. Through my experience, I bridged people with their business, solving design problems.

I co-designed the Audi A3 e-tron City App. It’s an Augmented Reality App for a car! It’s packed with fun digital experiences like dancing AR robots on merchandise, building recognition, car recognition and more.

I worked on various brand deliverables across platforms including eCommerce website, brochure, EDMs, logo, business card, flyer, banner.

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Life is better with design.